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Topics:
Community
The Consensus Organizing Model
Reprinted with
permission from the Consensus Organizing Institute.
A
New Vision of Civic Engagement
The United
States of America, 1996. Money dominates the electoral process.
Special interest groups contend with one another to grab the biggest
possible share of the public pie. People are categorized, stereotyped,
pigeonholed and isolated according to (among other things) race,
wealth and geography. Discussions of many important public issues
have been reduced to mudslinging and sloganeering. Some public officials
have tried to advance their own careers by identifying (or creating)
issues that are especially divisive and using them to stir up people's
fear and anger.
Meanwhile,
many of the nation's most pressing problems seem to be intractable.
Despite decades of programmatic efforts to address poverty, many
Americans remain trapped in an economic underclass, and the gap
between the rich and the poor is growing. Despite years of public
concern about the quality of our schools, student test scores have
not increased, and people talk seriously about doing away with the
public schools entirely in favor of a voucher supported private
system. Despite a high level of public anxiety and costly efforts
on a national scale, violent crime continues to plague most U.S.
cities at near record levels.
For a great
many Americans, these conditions have given rise to anger, frustration
and a sense of futility. People believe that their communities and
the nation as a whole are hopelessly, perhaps irreversibly on the
wrong track. Anger at public officials and disdain for the political
system are widespread. Voting and other forms of civic participation
have fallen even as the public's displeasure and desire for reforms
have grown.
Is it possible
to reverse this frustration and sense of disconnection from public
life? Can people take matters into their own hands, providing real
leadership, making genuine progress and gaining the opportunity
to share power with respect to the issues that affect their communities?
Is it feasible to create an atmosphere in which people with different
backgrounds, traits and talents work together to develop a positive
vision of their communities' future, and form the partnerships necessary
to make that vision a reality? Is it possible that an institution
can be a genuine asset to everybody who cares about improving conditions
in their communities and cities, whether they are homeowners or
renters, employers or employees, ministers or mayors, corporate
leaders or grade school teachers?
In communities
across the United States, the Consensus Organizing Institute is
demonstrating that the answer to each of these questions is "yes."
By taking practical steps that rely on careful analysis and planning
rather than rhetoric or false promises; by carefully crafting the
relationships necessary to make progress on important issues; by
seeking pragmatic solutions based on the common self interest of
the people and institutions connected with a community; by forming
surprising, dynamic partnerships between private and public sector
leaders and community groups; by providing effective ways for individuals
to use and develop their own skills and creativity on behalf of
their communities; and by repeatedly succeeding at positioning people
to make genuine, beneficial change on important issues, COI is giving
shape to a new vision of active citizenship.
The
Institutional Partner
Consensus organizing
in a community generally starts with the identification and involvement
of a local institutional partner. The partner may be almost any
type of institution; COI has worked with charitable foundations,
business organizations, social service agencies and government agencies.
The partner provides financial resources to support the organizing
process and helps open doors to similar institutions (referred to
herein for lack of a better phrase as "downtown" interests, despite
the inapplicability of the term in some settings) as the consensus
organizers seek other partners and identify points of common interest.
The fact of the institutional partner's ongoing participation is
also used as a community organizing tool, as it gives skeptical
members of the community a reason to believe that their efforts
will lead to something tangible.
The
Preliminary Assessment
The next step
in the consensus organizing process is to conduct a preliminary
assessment of both community and "downtown" interests. The community
piece of the assessment is rigorous and detailed. What are the specific
strengths and weaknesses of existing community groups? Who are their
real constituents? Which issues and interests unite the community,
and which divide it? Is there a tradition of volunteerism and involvement
in the community? Which individuals have the widest sets of allegiances
within the community? The "downtown" piece of the assessment is
equally comprehensive and intensive. What relationships and linkages
already exist among the local corporations, banks, hospitals, charitable
foundations, service agencies and government agencies? Who has a
vested interest in supporting or opposing the community's agenda?
Is there a culture of involvement in the community, or a history
of inactivity or hostility with respect to the community? The results
of this assessment are subjected to careful analysis, and establish
the basis for COI's strategy.
Building
Community Organizations
Typically,
COI's strategy involves building permanent, self-sustaining organizations
that will operate as vehicles for community involvement, leadership
development and advocacy. Sometimes these organizations must be
built from scratch; in other cases, existing organizations make
modifications to their compositions, missions and approaches. Building
these organizations is central to the consensus organizing model
because of the quality of the participation that they demand from
community members. In order to form and sustain an effective organization,
residents must collaborate to formulate and carry out tasks and
agendas, listen to other residents, articulate community concerns
and engage in diplomacy. COI's experience has been that consensus
organizing works because of these extraordinary demands, not despite
them. Participants typically find that using their individual talents
and skills on behalf of the community is a tremendously invigorating
and inspiring experience. Commitment creates ownership. Ownership
inspires commitment. Community organizations employing consensus
tactics achieve tangible successes, and those successes breed confidence.
Confidence in the organization and its volunteer leaders inspires
further community participation.
The community
organizations formed in the consensus organizing process are composed
entirely of community members. "Downtown" interests, including the
project's institutional partners, are not represented. The purpose
of forming the organizations is to give community members the experience
of responsibility and control, and to establish and implement a
community agenda. While the community organizations are formed with
the expectation that they will engage in cooperative ventures with
"downtown" interests, it would not serve the community to allow
the downtown interests to dominate or dilute the community organization's
actions.
On the other
hand, the consensus organizer seeks to achieve extremely broad representation
from within the community. Even if the community consists predominantly
of members of a single race, residents of all races are invited
to participate in the organization. Even if the community consists
predominantly of low-income people, residents of all income levels
are invited to participate. The consensus organizer seeks participants
from every group of people that lives or works within the community,
or otherwise comes into contact with the community in a significant
way. While the logistical impossibility of seeking out every single
person in any community makes some selectivity necessary, the consensus
organizer's strategic goal is to recruit the most widely trusted
individuals from every group of people affiliated with the community,
and not to write off or exclude any group. For example, the consensus
organizer recruits the merchants with the widest set of allegiances
among the merchants doing business in the community, and the public
housing tenants with the greatest credibility among public housing
tenants. The result is a viable community organization that has
representation from, and credibility with, every segment of the
community, composed of the individuals most likely to inspire commitment
and enthusiasm by virtue of their involvement, with the greatest
possible legitimacy in forming partnerships with "downtown" interests.
Collaborative
Ventures
The consensus
organizer also takes steps to pave the way for joint ventures between
the community organizations and downtown interests. Such ventures
may include both camaraderie building events, such as community
cleanups or community newsletters, and more substantive collaborations
relating to significant community priorities. The organizer starts
by identifying points of common interest and temperament. For example,
the organizer may discover that community members are interested
in, among other things, creating job opportunities for residents.
The organizer may further discover that the owners of the factory
(and major employer) at the edge of the community, while disagreeing
with residents about many issues, also bemoan the lack of well-trained
local job candidates. Using strategy and skill, the consensus organizer
may turn this single point of overlapping interest into the basis
for a community venture, such as a training program that brings
together residents and factory owners.
The long-term
significance of such a joint venture may be less in the benefits
of the program than in the opportunity it creates for community
members to interact with their co-venturers. Such interactions may
spark relationships built on genuine trust and respect. As a result,
on other issues regarding which the parties' agendas appear to conflict,
the community may be able to employ strategies that rely in part
on the existence of such relationships. The relationships may also
provide the vehicle for the parties to discover that their agendas
are less directly in conflict than they appeared to be, because
past miscommunications and misunderstandings have distorted each
party's perception of the other's interests. Furthermore, the relationships
may make it possible for the parties to think creatively together,
and to discover solutions and compromises that have value for everybody.
Because of
these relationships, it is entirely possible that the organizing
process will result in no obvious climax to the community's pursuit
of its long-term agenda — no single event or decision that becomes
the focal point for the exertion of community power.
Rather, perhaps
through a thousand small interactions in the course of a hundred
relationships, the community may pursue its strategy, position its
residents with respect to the entities with power, present its agenda,
influence the course of events and achieve its objectives. The entire
process may be entirely informal, diffuse and invisible to the casual
observer. The only easily detected manifestation of the process
may be the successful result.
As with the
process of forming and maintaining a community organization, the
process of carrying out joint ventures and building relationships
with people affiliated with downtown institutions demands a great
deal from the community members involved. As participants in joint
ventures, they must utilize knowledge and skills appropriate to
the particular venture. They may be required to employ skills in
management, accounting, real estate, banking, teaching or a variety
of other disciplines. In some instances, there will be interested
people who already have the necessary skills, and will use them
on the community's behalf. In most instances, it will be necessary
for some people to develop new skills, or enhance existing skills,
through training and practice. While the consensus organizer can
help develop some of the necessary skills and arrange for training
programs, it ultimately falls to the people involved to commit their
time, talent and energy to skills-building, and to apply their skills
with creativity and care in the appropriate settings.
The experience
of the Consensus Organizing Institute has been that people can and
consistently do rise to this challenge. Contrary to prevailing stereotypes,
ordinary people have been perfectly capable of mastering technical
information and skills, and of combining their new knowledge with
their instincts and experience to help shape and lead collaborative
ventures. Indeed, people have responded to such challenges with
enthusiasm precisely because the personal demands are so great,
and because they enjoy using their creativity and talents to achieve
tangible results for their communities.
This creative
energy is not one-sided. When factory owners, hospital administrators,
public officials, merchants or bankers work with a group of skilled
and dedicated community members, develop relationships of respect
and trust and carry out successful ventures, they often feel tremendous
enthusiasm about participating in other, similar projects. They
begin to feel a stake in the welfare of the community that they
may not have felt before the community manifested as a cadre of
respectable, trustworthy resident leaders.
Training
Consensus Organizers
An important
part of COI's work is the training of consensus organizers. In the
communities in which COI works, COI provides talented individuals
with analytical and strategic tools to use in identifying and developing
community leaders, building community organizations and developing
and pursuing community agendas. COI trains organizers in the use
of consensus tactics and the building of sustainable, productive
relationships. Even after the completion of COI's involvement in
a community, organizers trained by COI may remain in the community
as resources for future efforts.
One of the
important skills COI teaches organizers is how to transfer "ownership"
of a project from themselves to the community. This transfer of
ownership is necessary because the central objective of COI's work
is to position people to share power to improve their own communities.
Perpetual reliance on outside assistance including COI's assistance
would undermine this objective. In every community with which it
works, COI prepares organizers to engineer a seamless transition
of their own roles from primary catalyst to supportive spectator.
After COI completes its work with a project, indigenous leaders,
linked with each other and with institutional resources in a sophisticated
network of relationships, continue to work together to make a real
difference for their communities.
The History of Consensus Organizing
A
New Way To Save A Neighborhood
Traditional
community organizers, trained in the classic conflict style pioneered
by Saul Alinsky, have tried to engage and empower communities by
leading them into battle. These organizers have operated from the
premise that people and institutions with power will never surrender
it voluntarily. Because of this belief, conflict organizers have
devoted themselves to orchestrating the application of force —
usually in a series of events, such as rallies or pickets. These
events have involved gathering large numbers of people, because
the organizers believe that numbers are the sole source of the community's
strength. The role of the people participating in such events has
been simply to stand up and be counted. Traditional organizers have
tried to develop community leadership by securing "victories" over
institutions with power, including banks, universities, corporations
and government agencies.
MiKe Eichler
was well versed in these methods and assumptions in the early 1980's
when he began his work as a community organizer for a neighborhood
association in Pittsburgh. The neighborhood association was concerned
about the activities of local real estate companies, which were
trying to generate commissions in the neighborhood by engaging in
"blockbusting." This practice involved destabilizing the neighborhood
and encouraging resident turnover by stirring up fears that the
racial balance would change and property values would plummet. Eichler
responded the way conflict organizers are trained to respond: He
organized residents to direct their hostility at the most successful
blockbuster. He mobilized residents, turning them out in large numbers
at public demonstrations, to put pressure on the real estate company
to change its practices. He also helped residents file a lawsuit
against the company.
The residents'
campaign succeededat least, in one superficial respect. The residents
prevailed in their lawsuit and the company was found guilty of illegal
blockbusting. However, the only penalty imposed upon the company
was a fine of a few thousand dollars less than the value of the
real estate commission for selling a single home. Meanwhile, the
publicity generated by the residents' efforts actually drove the
company's revenues upward, as people who sympathized with the company
signed up as clients.
The blockbusting
continued. Despite the legal triumph, with respect to its basic
objective the campaign was a failure.
Eichler realized
that if the residents wanted to make real changes in their neighborhood,
they would need a new approach. His solution: Get residents involved
in selling real estate. With their special knowledge of the neighborhood
and their neighbors, the residents would have a natural advantage
in the marketplace and they could use their status as realtors to
dispel the cloud of suspicion and fear that made blockbusting possible.
While conflict organizers operating in the area dismissed this strategy
as "selling out," the residents were enthusiastic.
Unfortunately,
Eichler's effort encountered an obstacle almost immediately: A state
requirement prevented people from qualifying as real estate brokers
until they had been practicing as real estate agents for three years.
The consequence of this requirement was that the residents could
not simply open a real estate office and start seeking clients.
They would need to start by becoming agents, which would entail
finding an existing real estate brokerage to sponsor their activities.
The local conflict organizers groused that such a partnership would
amount to a "dance with the Devil," but the residents remained intent
on pursuing their objective, and pressed ahead.
The residents
prepared a business proposal for submission to the established brokerages,
emphasizing their strengths: dedication, knowledge of the neighborhood,
and contact with people who would know about real estate opportunities
(such as social service agencies and funeral directors). With high
hopes, Eichler and the residents approached the biggest brokerage
in the area and presented the proposal. The response: "Not yet."
The brokerage's owner was direct about his reason: Property values
in the neighborhood had not bottomed out yet. He wanted to wait
until he had reaped all of the benefits of the latest round of blockbusting
before turning brokers loose in the neighborhood so he could really
make a killing. While the residents were disappointed at the rejection,
to Eichler's surprise they were actually energized by the owner's
provocative explanation. Having at least been treated with the blunt
honesty appropriate among businesspeople discussing a serious business
proposal, the residents were ready to try again.
The next brokerage
that the residents approached accepted their proposal. Four of the
residents volunteered to prepare for the next step: taking and passing
the Pennsylvania real estate licensing exam. The statewide average
passage rate for first-time takers was only 24%, and these four
residents had no special background or skills that would have suggested
that their prospects were any better. However, they did have special
motivation — the opportunity to make a real difference in their
neighborhood and confidence built by having come as far as they
had. All four residents passed the test on the first attempt. The
brokerage opened an office in the neighborhood, with the four resident
brokers as staff.
Did this success
solve the blockbusting problem? Unfortunately not. Almost immediately,
the new brokers discovered another obstacle: The local banks consistently
refused to lend funds to prospective buyers of homes in the neighborhood.
The problem was that the homes' appraised values were too low, partly
because the appraisers were taking into account the likelihood that
blockbusting (and, therefore, declining property values) would continue.
For example, the purchase price of a property might be $30,000.
The buyer would make a down payment of $3,000 and seek a loan of
$27,000. The appraiser would appraise the property at $26,000, and
the bank would decline to make the loan. In addition to posing a
real dilemma for the neighborhood and the new real estate brokers,
this situation made the futility of the old strategy of demonizing
the blockbusting real estate brokerages even more plain. As Eichler
and the residents now learned, even achieving "victories" over the
brokerages would not have solved the blockbusting problem. The machine
was too complex for the "defeat" of a single cog to make enough
of a difference.
The residents
solved the appraisal problem by taking advantage of the one source
of power they had with respect to the appraisal process: In order
to make an appraisal, the appraiser had to obtain the keys to the
home from the real estate agent. As a result, the four resident
real estate agents knew when and where any appraisals of the properties
they sold would take place. They began to organize neighborhood
residents to meet the appraisers, not to create any conflict, but
simply to offer some help with the appraisal process. The residents
told the appraiser how nice the neighborhood was. They talked about
the quality of the schools. They offered to show the appraiser their
own homes. The result was that the appraised values of the homes
started to increase, and the banks started to make the necessary
loans.
The resident
real estate agents also worked to end the blockbusting-induced panic
by spreading the word of their own successes. As neighborhood homes
sold at respectable prices, the fears of other residents about the
value of their own properties diminished. In the end, the neighborhood
stabilized and the blockbusting ended. The neighborhood remains
racially mixed and a pleasant place to live to this day.
The
Mon Valley Initiative
The success
and unique methodology of the anti-blockbusting campaign attracted
attention, as people involved in community improvement efforts throughout
the greater Pittsburgh area recognized the value of an approach
that emphasized strategy, pragmatism and relationship-building.
Over the succeeding several years, Mike Eichler had opportunities
to use and develop the fledgling consensus organizing model in a
variety of settings.
Of all of those
settings, none seemed more daunting at the outset than that of the
Mon Valley, the region encompassing the industrial cities and towns
located along the Monongahela River near Pittsburgh. The Mon Valley's
economy was collapsing because of the declining fortunes of the
U.S. steel industry. Massive layoffs had led to widespread unemployment
and consequent poverty. The steel mills that had been the heart
of the region's economic life sat dormant and abandoned along the
river.
Anger and frustration
were rampant. The leadership of the local unions placed blame for
the situation squarely on the shoulders of the factory owners, who
(they charged) had made their millions off the backs of the people
of the Mon Valley, then walked away when times got tough. The factory
owners, in turn, blamed the unions for refusing to make sufficient
concessions, even when shifting economic conditions made such concessions
necessary to the plants' survival.
The local political
system was poorly equipped to address the situation. Local elected
officials had spent their entire careers taking the fact of the
steel mills' continuing operation for granted. As a result, they
had little to offer in the way of creative solutions to the region's
overwhelming problems. Moreover, many local officials were old-time
politicians interested primarily in keeping control of the flow
of public resources into the community. Unwilling to surrender power
even to their constituents, such officials stood ready to thwart
solutions that involved empowering residents of the Mon Valley communities
to find creative ways to improve their circumstances.
From the perspective
of many Mon Valley residents, the situation appeared nearly hopeless.
The prosperity and stability of the Mon Valley's steel enterprises
had been a central fact of their lives for decades. The steel companies
had been more than just providers of jobs; they had been the most
significant unifying force in community life.
While residents
felt a great deal of frustration about the apparent paralysis that
afflicted their elected officials, it was difficult for many of
them to envision solutions that involved taking and using power
on their own behalf. There were no active organizations developing
or advocating community political agendas. To the extent that residents
interacted in an organized way outside of the plants, it was in
social or religious organizations with no political objectives.
Moreover, some residents had internalized their positions within
the former plant hierarchies. After years of laboring in subordinate
roles and assuming that power would be exercised by the foreman
or plant manager, it was simply difficult to imagine taking charge.
The situation
was not improved by a series of traditional, conflict-oriented community
organizing efforts. In an attempt to stir community passions, organizers
tried to personalize the source of the communities' problems by
demonizing the plant owners. One tactic they employed was to march
into a plant owner's church during a Sunday morning service, disrupt
the service, point to the plant owner and publicly accuse him of
having caused the communities' unemployment, poverty and malaise.
Such tactics usually backfired by generating sympathy for the targets.
In the end, no widespread sense of resident empowerment, and no
measurable improvement in the quality of life in the Mon Valley,
resulted from these efforts.
Despite these
bleak circumstances, there were outside institutions willing to
take the initiative and devote resources to improving conditions
in the Mon Valley. In 1985, the Allegheny Conference on Community
Development, a group of corporate leaders in the Pittsburgh area,
used funds from the Heinz Endowment to hire Mike Eichler to explore
the possibility of implementing a community-based development effort.
These self-selected institutional partners did not provide Eichler
with a project design or even a job description. They simply allowed
him to use the fact of their commitment and the promise of resources
as an organizing tool. This flexibility reflected their confidence
that the Mon Valley communities had substantial human assets, and
that with the proper catalyst, the communities could develop their
own agendas and take sophisticated, creative, beneficial action
on their own behalf.
Eichler's most
important task was to develop a strategy. Reconnaissance of the
Mon Valley communities and downtown interests indicated that each
bore a substantial distrust for the other. Residents were suspicious
about the institutional partners' motives and depth of commitment.
Would they really allow the residents to set their own agenda, or
would they eventually seize control? Downtown interests were suspicious
because of the recent conflict-oriented organizing efforts. Would
hardened activists take control of the process and use the downtown
interests' own resources to attack them? Eichler concluded that
in order for the effort to have any chance of succeeding, he would
have to persuade each side that the other had demonstrated a commitment
inconsistent with the feared ulterior motives. In order to assuage
the concerns of community members, he would have to have resources
available to deliver immediately, as well as a clear mandate that
projects resulting from his efforts be controlled locally. In order
to assuage the concerns of the corporate partners, he would have
to make the organizing effort broadly inclusive, ensuring participation
beyond that of self-designated community leaders and activists.
Eichler decided
to focus on quality control as another way of building credibility
with both community residents and downtown interests, and of facilitating
their eventual collaboration. In order to achieve a visible commitment
to high standards, he worked with the Allegheny Conference to bring
in the Local Initiative Support Corporation (LISC) as an additional
resource. As a national community development intermediary, LISC
was useful under these circumstances because it contributed both
funding and a staff devoted to maintaining quality control. Before
it would release resources to community organizations, LISC required
the organizations to demonstrate a long-term commitment to the project
by successfully recruiting members and sustaining activity over
a period of time. In this instance, LISC also required that the
community organizations formed in the course of the organizing project
become 501(c)(3) non-profit corporations meeting all applicable
legal requirements.
These rigorous
expectations appealed to the institutional partners, who were reassured
that their investment would likely yield tangible, beneficial results.
In addition, the standards themselves became an invaluable organizing
tool. Contrary to the prevailing stereotype, many community residents
were extremely attracted by the prospect of working for an effort
in which the demands were so rigorous and the expectations so great.
Moreover, the group of residents who were attracted by the project's
high standards tended to have a particular set of qualities that
made them extremely valuable members of community organizations.
These qualities included pragmatism, patience, and an unwavering
dedication to promoting and sustaining the organizations once they
had made the initial decision to join. In the later stages of the
organizing project, when the newly formed community organizations
engaged in collaborative ventures with institutional partners, the
partners were impressed, reassured and inspired by those very qualities
in the resident leaders.
The organizing
effort led to the formation of community development corporations
or similar organizations to represent 14 Mon Valley cities and towns.
The community organizations focused on a variety of development
projects, as determined by the interests of the local residents
and available opportunities. Often in collaboration with institutional
partners, the organizations successfully completed projects relating
to housing and to commercial, business and industrial property.
These ventures produced tangible, if modest, improvements in conditions
across the Mon Valley.
Despite these
early successes, the initial impact of the community organizations'
activities was substantially limited by the organizations' lack
of political clout. Different portions of the Mon Valley fell within
four different counties. Each of the Mon Valley towns represented
only a small percentage of the people in its county. As a result,
each organization faced difficulty in influencing public policy,
because no county government was accountable, in any meaningful
way, to the residents of any Mon Valley town.
In order to
overcome this problem, the community groups banded together to form
a regional organization known as the Mon Valley Initiative. Regional
organization allowed the united community groups to appeal directly
to the Pennsylvania state government on matters of public policy.
The state was a willing object of such appeals, both because the
united community groups represented such a large number of citizens
and because the state needed regional resources to address regional
problems.
An additional
benefit of regional organization was that it created new opportunities
for resident leadership development. Community members began to
be exposed to politics and policymaking on an enormous scale, and
faced the challenge of developing, advocating and implementing a
regional agenda. Moreover, the residents began to develop relationships
with policy makers and opinion leaders from across the state. While
carrying out these tasks required that the residents develop and
employ skills not normally associated with members of low-income
communities, they did so enthusiastically and successfully.
Uniting the
local community organizations to form the Mon Valley Initiative
made sense for another reason as well. Not surprisingly, the people
making decisions on behalf of local corporations and other downtown
interests tended to think of problems regionally. Political boundaries
such as county lines were essentially irrelevant in devising, for
example, marketing strategies and workforce recruitment plans. Consequently,
representatives of downtown interests believed, and recognized,
that for the locals to view and address problems regionally required
a profound degree of sophistication. The concept of the Mon Valley
Initiative impressed and appealed to the very corporate leaders
whose willingness to become a partner in community and regional
projects was a key to the Initiative's success.
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More than seven years after its creation, the Mon Valley Initiative
continues to function as an effective catalyst and forum for
community involvement and leadership development. Several
hundred residents are involved in a variety of Mon Valley
Initiative groups and committees. The Initiative and its component
organizations have created over $14 million in new investment
in the Mon Valley, and the Initiative serves as a respected
participant in regional economic development and business
retention efforts.
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The
Development Team
Following the
success of consensus organizing in the Mon Valley, both Mike Eichler
and LISC were ready to apply the model in other cities around the
nation. LISC hired Eichler to lead its new Development Team, which
would plan and carry out pilot consensus organizing projects. These
projects eventually went forward in six urban areas: Little Rock,
Arkansas; New Orleans, Louisiana; Palm Beach County, Florida; Houston,
Texas; Baton Rouge, Louisiana; and Las Vegas, Nevada. The basic
objective of each Development Team project was to give residents
of lower income neighborhoods a meaningful opportunity to address
and measurably improve conditions within their communities.
Eichler hired,
trained and supervised talented individuals who took charge of the
consensus organizing efforts at several of the sites. These project
coordinators included Richard Barrera (Little Rock), Reggie Harley
(New Orleans) and Mary Ohmer (Palm Beach County). Each project coordinator,
in turn, identified and hired local organizers to serve as the primary
contacts and catalysts for the various communities. With training
and supervision from the project coordinators, these organizers
(a diverse group of 18 organizers at the 6 Development Team sites)
became skilled strategists and communicators, and played a central
role in developing resident leaders and building community organizations.
The organizers
began working in a variety of neighborhoods at each site, gathering
detailed information about people's perceptions of their neighborhoods
and of each other. After analyzing this information with the help
of the project coordinators, the organizers used the information
to identify potential resident leaders, and to develop and carry
out strategic plans for bringing people together to form community
organizations. These community organizations included respected
representatives from every segment of the community — homeowners,
renters, business owners, clergy, social service providers. Once
the community organizations were active, strong and stable, they
commenced the formal process of becoming community development corporations
(CDCs). The Development Team's work led to the creation of 32 new
CDCs, each with a board of directors composed of committed volunteers
from the communities they would serve.
At the same
time, the project coordinator at each site undertook a detailed
analysis of the private and public sector institutions around each
community, and built relationships with many of the people associated
with those institutions. By carefully assessing the real interests
of these people and institutions, identifying potential common ground,
identifying pragmatic individuals and building strategic relationships
among them, each coordinator assembled a cadre of people who could
provide resources to the project. These institutional lenders, representatives
of philanthropic organizations, corporate leaders and government
officials formed an advisory board at each site. In addition to
contributing resources, many advisory board members became personally
involved in the projects, interacting with community residents and
taking an active role in encouraging the efforts of the new community
development corporations.
The community
development corporations developed and implemented plans reflecting
the aspirations and needs of their constituent communities. Some
of the CDCs focused on home ownership, building new homes or renovating
existing homes in order to improve the physical appearance of their
neighborhoods and to provide opportunities for lower income people
to own homes. Other CDCs built or renovated rental units, improving
their neighborhoods by ensuring that the facilities would be well-managed
and occupied by law-abiding, community-minded tenants. Many CDCs
purchased and developed commercial property, bringing retail stores,
offices and light industry, as well as job opportunities, to their
neighborhoods. In all, the 32 CDCs raised and invested millions
of dollars in their communities.
With the help
of the organizers and project coordinators, the community residents
who volunteered to serve on the CDC boards became skilled developers,
diplomats and advocates, participating in every phase of the CDC
development projects. Board members who served on their CDC's Site
& Legal Committee navigated the process of formally securing properties
for development. Design Committee members made decisions about the
physical appearance of new and renovated facilities, taking into
account the interests of the community and the aesthetics of their
neighborhoods. Marketing Committee members found buyers and renters
for properties developed by their CDCs. Finance Committee members
helped obtain and layer the funding necessary to complete development
projects. While each of these responsibilities required that the
participants develop new skills, absorb technical information and
contend with a variety of challenges, the CDC board members responded
with enthusiasm to the opportunity to shape the character of their
neighborhoods.
In addition
to identifying leaders, assembling volunteer CDC boards and developing
the skills of board members, the project coordinators and organizers
at each site recruited a diverse and talented group of professionals
to provide technical assistance to the CDCs. These technical assistance
providers included expert architects, marketing specialists, attorneys
and/or development consultants specializing in supermarkets, business
incubators, light industry, commercial real estate or other aspects
of economic development, depending on the nature of the projects
going forward at a site. In addition to contributing their expertise
in connection with the projects themselves, the technical assistance
providers worked extensively with CDC board members, further developing
their skills and preparing them to make key decisions with a full
understanding of the options and their consequences.
The project
coordinators also made sure that the CDC board members had opportunities
to build relationships with people associated with resources not
represented on their local advisory boards. For example, CDCs went
through the process of applying for (and receiving) Block Grant
funds and HOME dollars, and in the process became familiar with
the people and institutions providing those resources. Such experiences
allowed CDC board members to learn the process of seeking private
and public resources for development projects, and positioned them
to navigate the process successfully in connection with subsequent
projects.
One of the
enduring legacies of the Development Team projects has been the
group of dedicated community volunteers whose skills were developed
in the course of their involvement at each site. For example, a
community volunteer and CDC board member from the Little Rock site
became LISC's coordinator for the Las Vegas Development Team project,
responsible for hiring and supervising the community organizers
at that site. Another volunteer, from one of the Palm Beach County
CDC's, built on his CDC experience to become a private real estate
developer, specializing in low income neighborhoods. Still another
volunteer, also from a Palm Beach County CDC, has been asked to
chair a task force to develop an infrastructure plan for her community,
and has started and secured funding for an Enablement/Tutorial program
for local children. For these and many other volunteers at the six
sites, the consensus organizing process helped to catapult them
into positions of leadership, responsibility and community service.
The
Consensus Organizing Institute
With the Development
Team's success in six cities, interest in the consensus organizing
model grew. Entrepreneurial individuals from cities and towns across
the nation, representing organizations addressing the gamut of economic
and social issues, heard about the model and began to think and
talk about how consensus organizing could position people to solve
problems and make lasting changes in their communities.
At the same
time, the model itself was evolving. Originally devised in response
to a particular set of conditions in a single neighborhood in Pittsburgh,
the model had been refined and tested in Pittsburgh and the Monongahela
Valley and further developed under the auspices of the LISC Development
Team. Each venture in consensus organizing reflected the trials
and lessons of the earlier efforts, and enhanced the model's applicability
in new settings, in connection with new issues.
In fall 1994,
Mike Eichler and his Development Team colleagues decided that the
time had come to create an institutional home for consensus organizing.
They envisioned an organization that would dedicate itself to developing
the consensus organizing model and realizing its potential for enhancing
people's lives and improving their communities. The new organization,
to be known as the Consensus Organizing Institute, would practice
and teach consensus organizing in diverse settings across the nation,
and would advise local organizations about how they could help address
issues and solve problems using consensus organizing techniques.
With initial
funding from the Rockefeller Foundation, the MacArthur Foundation,
the Surdna Foundation and the Mott Foundation, the Consensus Organizing
Institute opened its doors in November, 1994. Richard Barrera, Reggie
Harley and Mary Ohmer, experienced members of Eichler's Development
Team, joined Eichler at the new organization as Regional Coordinators.
Since its creation,
COI has had the opportunity to put consensus organizing to work
in numerous communities, in connection with a variety of dynamic
initiatives. As more and more people have come into contact with
the Consensus Organizing Institute and learned of the results obtained
through consensus organizing, COI's portfolio of projects has grown
rapidly in its size, scope and diversity. Among the projects with
which COI has worked are the following:
- Kansas City,
Missouri: COI provides strategic advice to an alliance of neighborhood
organizations regarding program design, neighborhood leadership
development and organizer recruitment and training. COI also provides
strategic advice and trains community organizers in another program
aimed at building civic participation and improving the quality
of life in Kansas City block by block.
- Chattanooga,
Tennessee: COI is working with a local foundation dedicated to
improving Chattanooga's schools on a program that will create
permanent, highly effective community/school partnerships in lower
income neighborhoods. The project involves building new community
organizations, identifying interests shared by schools and their
neighbors, and building new relationships between neighborhoods
and Chattanooga's corporate community. COI designed the program
and is guiding its implementation, including the hiring and training
of the project's local staff.
- Jobs-Plus:
COI is working with a nationally recognized employment policy
research firm on a national demonstration project designed to
create employment opportunities and incentives for residents of
public housing projects. The project is being supported by a national
foundation and the U.S. Department of Housing and Urban Development,
and will go forward in six cities. COI's role in the initial phase
of the project is to visit and analyze potential sites and participate
in site selection.
- Fort Worth,
Texas: In an initiative funded by a local corporate foundation,
COI is working to convert a federally funded antidrug abuse program
into a vehicle for community capacity building. COI works with
and builds relationships among program administrators and community
organizers, Fort Worth businesses and institutions and local leaders.
In addition to assisting in the design of the new program, COI
provides advice and training to organizers and volunteers.
- New York,
New York: With financial support from a community foundation,
collaborative organizations have formed to run community projects
in three diverse New York neighborhoods. Each collaborative is
composed of seemingly unlikely partners. For example, one collaborative
is composed an umbrella group of Jewish organizations, a Puerto
Rican organization, a church and the local Navy Yard. COI works
with each collaborative to address issues of planning, strategy
and relationship-building, helped each collaborative hire a community
organizer, and trains each of the organizers.
- Boston,
Massachusetts: COI is administering the Boston Initiative, a project
funded by community foundations and other local organizations.
The project began in February of this year, and over the next
two years will bring together neighborhood organizations and city-wide
support organizations, including a housing organization, a coalition
of private sector leaders, a group devoted to public safety and
an organization devoted to business development, to create productive
relationships and run programs that will improve the quality of
life in Boston's low income communities.
- New Orleans,
Louisiana: COI trains community organizers and provides strategic
advice to six community development corporations formed by COI
staff when they were members of the Local Initiative Support Corporation
Development Team. COI also has drafted a report on consensus organizing
techniques for a local university.
- Dayton,
Ohio: A social services provider in Dayton hired community organizers
to work in four Dayton neighborhoods, to identify community needs
and concerns. COI provides training to the organizers, and works
with volunteers and community organizations to build leadership
capacity in the four neighborhoods.
- Palm Beach
County, Florida: COI trains community organizers and provides
strategic advice to six community development corporations formed
by COI staff when they were members of the Local Initiative Support
Corporation Development Team.
- Las Vegas,
Nevada: COI worked with and advised a national community development
intermediary in forming new community development corporations.
COI now provides regular strategic advice regarding program design,
organizational development, technical assistance procurement and
relationship building to the local project director and the new
community organizations.
- San Diego,
California: COI works with a group of business, institutional
and public sector leaders, to build relationships with community
leaders in San Diego, California and Tijuana, Mexico in order
to address a variety of cross-border issues. The major focus of
this effort has been to plan an agenda for growth in the San Diego-Tijuana
metropolitan area, with a particular emphasis on children's health
care, education, nutrition, family planning, home ownership and
environmental issues. This project is funded through an initiative
of a national charitable foundation.
- Utica, New
York: Utica received a grant through a state program in order
to establish a neighborhood advisory council. COI provides strategic
assistance to the city in designing the program to meet local
needs and developing a Strategic Neighborhood Action Plan.
- Bridgeport,
Connecticut: COI worked with a national community development
intermediary to recruit and hire, and now trains, an organizer
to build neighborhood leadership in The Hollow neighborhood.
- Baton Rouge,
Louisiana: COI worked with a national community development intermediary
to form and advise six community development corporations.
- Dubuque,
Iowa: COI provided strategic advice to the City of Dubuque, and
provided training to fledgling neighborhood groups regarding organizational
development strategies.
- Hillside,
New Jersey: COI provided strategic advice to a child care resource
and referral agency in connection with its coordination of a statewide
collaborative effort to develop a professional development system
for people working in the field of child care and early education.
Responding
to COI's early success, the COI Board of Directors, at a Strategic
Planning Retreat in May, 1996, articulated an ambitious vision for
the organization's work and growth over the next five years. As
COI brings the consensus organizing model to more cities and addresses
an even wider range of issues, the institute will also be adding
to its existing training capabilities, planning national consensus
organizing initiatives, building relationships with entrepreneurial
institutions, expanding its core staff and carefully documenting
its progress. COI will also continue to refine and enhance the collection
of insights, tools, strategies and tactics known as consensus organizing,
making the model an increasingly effective catalyst for a potent
new form of civic engagement.
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