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Topics:
Religion
Organizing
Communities: The Christian Right and School Reform
Wendy
Togneri
Heller Graduate School, Brandeis University, 1996
Reprinted
with permission of the author.
Contents
Introduction
1980s An Era of Problems and Rebirth: Getting
into the Neighborhoods
Who are the Religious Right?
Targets of the Religious Right
Strategies of the Christian
Right: Organizing Communities
Why Has the Christian Right Found Fertile
Ground?
Fighting Back: What Can Reformers Do?
Taking back the schools
Bibliography
NOTE: The
terms Christian Right, Religious Right, the Right, and Christian
activists will be used interchangeably throughout this paper to
refer to the individual and collection of conservative citizens
fighting against education reform. The term education reform will
be used throughout the paper to refer to a variety of curricular
and instructional educational agendas opposed by Christian activists
including critical thinking, team teaching, sex and AIDS education
programs, and others.
Introduction
In the fall
of 1992 education leaders in Gastonia, North Carolina were elated.
They had recently received word that their community was one of
eleven communities across the country to receive the multi-million
dollar New American Schools Development Corporation granta
program designed to finance sweeping reform efforts in the schools.
The school board was set to approve the policy changes needed
to launch the reform program, and the Gastonia education leadership
believed that all was in place to put "The Odyssey Project" in
motion. What school officials hadn't anticipated, however, was
the outcry that was to come in opposition to the plan. In a matter
of weeks upon hearing of the imminent structural and curricular
changes, a conservative Christian-based organization had rallied
parents in opposition to the plan. Within months, intensive reform
efforts were in danger of being foiled (Somerfield 1993).
Two years
prior to the events in Gastonia, Christian activism surfaced in
the conservative community of Lake County, Florida. In this case,
activists targeted the Lake County school board. The leader of
the effort was Pat Hart, Christian activist turned school board
candidate. Backed by a national Christian women's organization,
Hart campaigned hardest in churches, but not on religious issues.
Instead she focused on school safety and restoration of basic
skills. The close of the 1990 elections revealed that Hart was
victorious by only 12 votes. As a minority on a five member board,
Hart's first two years were met by frustration and defeat. As
a result, she turned to several national Christian groups for
support. Hart's active involvement in these Christian organizations
afforded her not only political training and education on issues,
but it also garnered Lake County political support. As such, when
the 1992 elections rolled around, the national Christian organizations
helped two additional Christian candidates win election to the
board. Given a new conservative majority on the board, Hart was
elected chairwoman by a 3-2 margin. This margin foreshadowed the
first of many votes to be so decided (Martin 1996; Deigmueller
1994).
Although
these two stories refer to events in small southern communities,
this phenomena is not at all unique to the South. Similar examples
of Christian activism can be found in urban areas such as Boise
and San Diego or at the state level in Indiana, Texas, and Pennsylvania.
In towns, counties, and states across the country the Christian
Right is opposing the efforts of education reformers to infuse
new curriculum and teaching strategies into schools. The Religious
Right is also targeting seats on local school boards. In 1996
alone, over 44 states were impacted by 475 Christian Right challenges
(American School Board Journal 1993; Nasman 1993).
Some educators
and citizens dismiss Christian activists as far-right radicals
who are unrepresentative of the population. However, through a
variety of effective political strategies the messages of the
Christian Right are making an impact on many Christian and non-Christian
citizens. On the national level, it is unclear as to the full
impact of the Christian Right agenda. But in certain states and
communities throughout the country, Christian Right activists
and their organizations have made significant inroads in derailing
education reform efforts and infusing their own agenda (Meachem
1993; Kaplan 1994).
This paper
will first examine the organizations and people that make up this
powerful force of Christian activists. It will then explore the
organizational and political strategies employed by Christian
activists to foil education reform efforts and to bring a Christian-based
agenda to the forefront of education policy and practice. As a
third step, the paper will analyze lessons to be drawn from Christian
Right strategies. Finally, the paper will examine the success
of parents and education reformers in combating the Right.
1980s
An Era of Problems and Rebirth: Getting into the Neighborhoods
While public
reference to the Christian Right seems to indicate that this movement
is an amorphous body of Christians not bound by specific structures,
this picture is far from the reality. The people and the structures
that characterize the Christian Right are vital and sophisticated.
A specific
structure for the Christian Right emerged in the late 1970s with
the incorporation of several national organizations. This structure
saw dynamic change throughout the decade of the 1980s and into
the 1990s. Moen (1992) notes, "The 1980s was a time of sweeping
changes for the Christian Right. Most of the groups that inaugurated
the decade did not finish it" (p. 84). He notes further that the
1990s ushered in a new and revitalized period for the movement.
In 1979,
the Christian Right became a recognizable player in the political
arena with the rise of four primary organizations: the Moral Majority,
the National Christian Action Council (NCAC), the Christian Voice,
and the Religious Roundtable. The Moral Majority, led by the nationally
prominent televangelist Jerry Falwell, was to become the most
well-known and controversial of the founding organizations until
its demise in the mid 1980s. However, the Moral Majority was not
alone in its swift rise and its rapid unraveling. Other organizations
born in the late seventies, including the Religious Roundtable
and the NCAC, suffered stagnation and folded by the end of the
decade (Moen 1992; Liebman and Wuthnow 1983).
The demise
of these organizations in this initial period of the contemporary
Christian Right is widely attributed to the lack of political
and organizational sophistication of the movement (Kaplan 1994;
Jones 1993). Moen (1992) notes, "They built their organizations
on direct-mail solicitation, on nationally prominent issues such
as contra-aid and abortion. In the short-run the tactic proved
effective and lucrative. Over the long term it became impossible
to sustain people's interest through direct mail on national issues"
(p. 27).
Thus, with
its pillar organizations in shambles, Christian Right leaders
recognized in the mid 1980s that significant reorganization was
in order. The reasons for the demise of the Moral Majority and
its sister organizations were beginning to be understood and new
groups and their leaders stepped up to take the reigns of the
movement. Pat Robertsontelevangelist, founder of the new
umbrella organization the Christian Coalition, and soon to be
presidential candidatebegan assuming a higher profile while
Falwell's influence decreased dramatically in the wake of scandal.
In addition, a series of lesser known young leaders of smaller
organizations joined the elite leadership circle of the Christian
Right. These politically adept newcomers steadily supplanted the
"old guard" and brought with them political sophistication (Moen
1992; Bradley 1992).
This new
circle of leaders recognized collectively that to have impact
on public policy, it was necessary to turn away from the national
Congress/White House centered efforts of its early years and focus
on issues of specific importance to local communities. What has
emerged in the 1990s is what several scholars speculate to be
a new Religious Rightone that is led by a collection of
national organizations and reinforced by an army of local groups
doing the front line work. What's more, an unspoken "division
of labor" has emerged among the organizations each with its own
niche. Some organizations focus on children's issues, others on
right-to-life, education issues, and the like (Kaplan 1994; Arocha
1993; Moen 1992).
Who
are the Religious Right?
When looking
at who comprises the Christian Right, it is helpful to regard its
members in two ways. First, they are community members, parents,
business persons, little league coachesaverage citizens looking
out for the best interests of their children. Secondly, the Christian
Right may be understood as a sophisticated collection of powerful
nationally based special interest groups (Kaplan 1994; Bates 1993).
According
to some analysts, educators and politicians often mistakenly dismiss
Christian activists as uneducated, crazies who "are easy to command"
(Meachem 1993, p. 43). Kaplan points out that, "Today's Christian
Right is no ragtag mob of bumpkins, weirdoes, and snake handlers
. . Christian Right adherents view themselves as hardworking,
taxpaying, law-abidingif somewhat misunderstoodcitizens.
. ." (Kaplan 1994, p. K2). Moreover, while not all Christians
would consider themselves front-line activists, statistics show
that a high percentage of Americans identify themselves in some
way with the Christian faith. In fact, a University of Chicago
poll shows that one-third of all Americans "are affiliated with
an evangelical denomination, believe the Bible to be inerrant,
or consider themselves to be born again" (Kaplan 1994, p. K2).
What these numbers suggest is that Christian activists can find
fertile ground across the country for cultivating support for
their messages. As will be illustrated later in the paper, these
characteristics are critical in understanding why political strategies
of the front-line activists have enjoyed such success.
What has
made the Christian Right even more powerful is that its members
are not aligned simply by similar beliefs, but rather by a sophisticated
network of national and local organizations. The most well-known
of the organizations include the Christian Coalition, Citizens
for Excellence in Education (CEE), Christian Women For America
(CWA), Focus on the Family, the Traditional Values Coalition,
and the Eagle Forum. These organizations share several common
characteristics. At a national level, they are headed by forceful,
commanding leaders with national presence, including James Dobson
of the Focus on the Family; Pat Robertson, president and Ralph
Reed, executive director of the Christian Coalition; Phyllis Schlafly,
executive director of the Eagle Forum; and the Rev. Robert Simonds
of CEE. While not all are household names, they command significant
presence and response in important local and national circles,
most notably among Republican party elites (Hunt 1995). They are
also rooted in a strong belief that the country has strayed from
its moral grounding and needs new and better public policy to
steer it back on course. Finally, they have large, firmly established
outreach mechanisms to the massesstrong national bases with
significant local presence (Moen 1992; Bradley 1992; Arocha 1993).
The organization
most focused and perhaps omnipresent in conservative education
policy is the California-based, Citizens for Excellence in Education.
Led by Rev. Simonds, the group has a relatively small annual budget
and relies heavily on its local chapters to make an impact on
the schools. With over 1,000 local chapters across the country,
CEE claims to have 200,000 active parents and more than one million
'stand-by parents' working on a variety of educational directives.
In addition, almost 1,000 churches are affiliated with its local
chapters. CEE also publishes a bi-monthly newsletter and produces
a variety of materials to assist its chapters (Arocha 1993; Simonds
1993).
Christian
Women for America (CWA) based in Washington boasts over 1,200
chapters nationally and operates on a $10 million annual budget.
While the organization focuses on a spectrum of issues, it is
highly active in opposing a wide variety of issues in the public
schools. It is also perhaps the most heavily grassroots-based
of the organizations. The outgrowth of women's bible groups, it
places significant emphasis on bringing women together in small
neighborhood meetings to address highly specific and localized
issues. In addition, CWA uses a small number of Christian radio
networks to inform local communities about important emerging
issues (Moen 1992; Arocha 1993).
The Christian
Coalition, the youngest of the major Christian Right organizations,
has quickly risen to prominence. Founded in 1989, it positions
itself as an umbrella organization to the movement and plays one
of the highest profile roles in the Christian Right's work to
oppose education reform policy in public schools. Its main goal
is to get "Christian candidates" elected to school boards nationwide.
In addition to assisting local candidates, the organization runs
leadership schools in most states to train potential candidates.
The organization operates on a $10 million budget and includes
over 700 local chapters (Arocha 1993; Reed 1993).
Thus, the
Christian Right is comprised of a core of highly committed activists
and large numbers of less active but philosophically aligned Christian
parents, who are bolstered by highly organized special interest
groups (Moen 1992; Kaplan 1994; Bradley 1993).
Targets
of the Religious Right
In the last
five years the Christian Right has collected many victories. National
and local Christian Right activists and organizations have elected
more than 4,500 conservatives to school boards. They have sponsored
a variety of conservative legislative measures to gain greater access
to public funds and authority. They have helped to defeat state
referendums to reform public schools in North Carolina, Pennsylvania,
Ohio, Oregon, and other states. They have derailed a variety of
local efforts to restructure schools and have been instrumental
in the shaping of personnel, curricular, and administrative decisions
in school districts across the country (Jones 1993; Arocha 1993;
American School Board Journal 1993).
What has
enabled the Christian Right to compile such an impressive stockpile
of accomplishments? To best understand the strategies and tactics
of Christian Right groups, it is useful first to look at what
they are attempting to influence and secondly, to explore how
they are doing it.
What
are they influencing?
Through a variety
of strategies and tactics, which will be addressed shortly, Christian
activists are attempting to influence school board elections, state
legislative policies, as well as local school policies. Some of
their strategies focus more strongly on derailing education reform
efforts while other strategies seek more specifically to infuse
the Christian Right's own agenda.
Influencing
local elections: Local
school board races have become one of the most important new battlegrounds
for the Christian Right. The emphasis on winning low-level elected
office became a deliberate focus of the Christian Right in the
1990s. Leaders of the movement recognized school board elections
as important policy levers and potentially easy targets for victory.
Such elections were seen as attainable goals because they draw
small turnouts at the ballot box and garner limited attention
from the media. As such, the Christian Right recognized that it
needed not to influence a majority of voters but rather rally
an active minority to the polls. Most importantly, the Christian
Right leadership understood that access to the school boards often
meant control over personnel decisions, curriculum decisions,
and substantial impact on a district's overall philosophy or vision.
Notes Arocha (1993), "The major strategy in this battle within
public education is to infiltrate school boards because school
boards can most powerfully influence the direction of the public
schools" (p. 9).
According
to People for the American Way, a national watchdog organization
that tracks the activities of the right wing, Christian Right
organizations are achieving success in their efforts. Nationally
approximately 40 percent of the Christian candidates running under
the umbrella of Christian Coalition and CEE support have claimed
victory. In San Diego County in 1990, 18 of 29 Christian candidates
were elected to serve on boards. While the precise number of Christian
school board officials is difficult to pin down, CEE estimates
that in the last five years close to 5,000 conservative Christians
have won school board elections across the country. Although Christian
activists still represent less than ten percent of the total number
of school board members nationwide, their recent victories are
particularly significant in districts, such as Ventura, California,
where the school board is controlled by a majority of Christian
activists (Arocha 1993; Kaplan 1994; Simonds 1993/94).
Influencing
Policy: Christian activists have also focused their
efforts on influencing education policy directly. They have sponsored
legislation to advance their own agendas and opposed legislative
and local policy efforts of education reformers. For instance,
as educators advocate reforms for school curriculum, instruction,
and services, local Christian Right organizations have stepped
up efforts to oppose policies that would foster such reforms.
Moreover, because reform efforts often advocate a broad range
of sweeping changes in current practices, Christian Right organizations
have succeeded in raising the fear of parents, teachers, and other
community members against certain reforms. Christian Right organizations
make a strong case that if reforms are passed, new teaching and
assessment strategies will negatively effect students as well
as parental efforts to influence their children's moral development
(Arocha 1993; Kaplan 1994; Somerfield 1993).
To advance
their own agendas, the Christian Right has targeted a variety
of issues, such as school choice and home schooling, which allow
students and their parents to use public funds to make private
schooling choices. For instance, home schooling legislation seeks
to provide home schooled children the opportunity to use public
funds to purchase materials and gain access to ancillary school
services. Christian activists also promote the issuance of vouchers
to allow students to attend religious or independent schools with
public funds. In both cases Christian parents are gaining the
option to choose the school influence of their children with the
benefit of public dollars. Thanks to the efforts of the Religious
Right, these issues have been put before voters in several states
across the country. In California, for instance, the CEE successfully
collected signatures to place a school-choice referendum on the
November 1993 ballot. The bill was narrowly defeated (Jones 1993;
Arocha 1993).
Strategies
of the Christian Right: Organizing Communities
The question
that remains is how have Christian activists succeeded at electing
officials to school boards, derailing long-developed policy initiatives,
and infusing schools with their own agendas. What's interesting
to note is the deliberate nature of the Christian Right political
strategies. As noted, in the middle 1980s Christian Right efforts
to influence education policy were waning. The movement had focused
most of its efforts at the national level on high profile issues
such as prayer in schools and other non-education related issues,
without specific local strategies to gain citizen support. With
the difficulties in the 1980s, the movement learned that high profile
national discussions of their beliefs did not win the broad public
support they had hoped. As such, the Christian Right recast its
strategies to work with local activists to bring its agenda into
the schools (Moen 1992; Kaplan 1994).
Two overarching
strategies undergird the Christian Right's efforts: (1) moving
to a grass roots approach and (2) creating an effective infrastructure.
In the late 1980s Christian Right leaders began recognizing the
need to build up strong locally based, locally organized, and
locally focused campaigns. Learning from its mistakes in the 1980s,
the movement's leaders targeted efforts on developing grassroots
strength in order to make full use of the democratic process.
Moen notes (1992), "The move to the grassroots over time was a
sagacious decision by Christian Right leaders. It placed their
movement where it was likely to be most influential, because of
the pressure that could be brought to bear on state and local
officials" (p. 116). Moen also notes the efficacy of this strategy
in that it deflected national attention (and often national criticism)
away from the Christian Right organizations and its national leadership,
taking them out of the spot light and enabling the movement to
focus its energy on fighting more local and winnable battles.
How did
the Christian Right facilitate so successfully this move to grassroots
organizing? Part of the answer lies in its structural foundation.
As noted in a previous section, the organizational structure of
the Christian Right operates as a critically important infrastructure
to the movement's effectiveness. The national organizations, such
as CEE and the Christian Coalition, provide the technical expertise
and act as the information nerve centers, while the local community
affiliates provide the energy and the muscle to keep efforts flowing.
Moreover, national organizations communicate amongst each other.
Local chapters of the organizations have strong ties to their
national headquarters. In addition, local chapters are well connected
to their churches and other local conservative associations (Park
1987; Bradley 1992).
The movement's
web-like structure provides a vital connection to information,
idea sharing, and tactical support. First, the Christian Right
uses its infrastructure web as an effective tool for information
gathering and dissemination. It uses information to accomplish
two vital objectives: to increase the expertise of its own ranks
and to inform other Christians and non-Christian community members
of important issues. For instance, Christian Right organizations
dispense a variety of training materials to their local affiliates.
The national offices of CWA, CEE, and the Christian Coalition
provide a variety of "how-to" materials and training sessions
to assist local affiliates in influencing policy decisions in
the public schools. For a nominal fee, CEE provides its affiliates
with a Public School Awareness Kit. The kit includes information
about a wide variety of educational issues and action guides to
organize petition drives and letter writing campaigns. In addition,
the kit includes a guide written by Simonds entitled, How to Elect
Christians to Public Office. Such assistance provides local affiliates
with important expertise (Arocha 1993; Marzano 1993/94).
Once the
organizations are in place and trained, they use a variety of
powerful tactics to gain a stronghold in the community. Many local
organizations mount extensive public awareness campaigns. Activists
make speeches throughout the community to parents, church members,
and other citizens. They use their networks to distribute pamphlets,
newsletters, bumper stickers, and the like. They write editorials
and letters to newspapers. In Pennsylvania such tactics proved
to be too great for education reformers to combat. Local chapters
of the CEE derailed a statewide school restructuring and reform
effort, distributing videos to churches and parent organizations,
producing thousands of copies of newsletters, and sponsoring a
900 telephone number to alert people to the latest protest dates
(American School Board Journal 1993).
Another
approach used quite successfully could be described as old-fashioned,
in your face politicking: a strategy used to influence both elected
officials and lay citizens. Local affiliates, with the assistance
of their national organizations, identify local and state policy
issues contrary to their beliefs. They dispatch activists to dominate
discussions at school board meetings, to voice opinions at legislative
or public hearings. In addition, school board candidates campaign
door-to-door to garner support. Kaplan notes (1994), regarding
Religious Right efforts to influence New York City school board
elections, "The Christian Coalition unveiled tactics that were
almost unheard of in New York City school politicsdoor-to-door
solicitations, street- and precinct-level organization building,
and the distribution of reams of materials . . ." (p. 4).
In addition
to direct tactics, the Christian Right has made a careful assessment
of the issues it addresses and the language it uses to convey
its message. Again, based on its trial and error strategies of
the 1980s, the movement has discovered that much of the American
public does not resonate to passionate religious language. Moreover,
many local affiliates, at the urging of national groups, are slowly
moving their focus away from religiously charged issues such as
creationism and sex-education to a more mainstream agenda focusing
on academic achievement and teaching and learning strategies.
The Christian
Right is learning on the national political scene that in order
to be taken seriously, it must address the issues of most concern
to the American voter. As such, Christian Right organizations
have begun to push their local affiliates to focus on specific
education reform strategies such as multicultural education, outcomes-based
education, portfolio assessment, cooperative learning, integrated
instruction, and other approaches. They focus on mainstream issuesoften
new and unfamiliar to parentsand provide arguments that
strike at the core of many parents' concerns. For instance, they
claim that new approaches mentioned above "intrude on parents
rightful role" to shape a child's thinking and that such reforms
"promote values established by the government rather than the
family." Most often used is the argument that these new approaches
will "divert scarce resources away from academics" (Jones 1993,
p.24). While not all conservative Christian groups subscribe to
this philosophy, the two organizations most powerful in the educational
policy arenaCEE and the Christian Coalitionespouse
this philosophy wholeheartedly. Notes Ralph Reed (1993), executive
director of the Christian Coalition, "To win at the ballot box
and in the legislative chambers, our movement is taking on the
issues voters care about. We know that if we don't focus on specific
policies to help familiestax cuts, education scholarships,
higher wagesappeals to family values will fall on deaf ears"
(p. 15).
In addition
to changing issue focus, the Christian Right has made conscious
efforts in recent years to moderate its rhetoric. This tactic
has proved to be extremely effective in attracting new members
and in gaining legitimacy amongst the masses. In fact, the language
used by Christian activists is considered such an important aspect
of political success that language workshops are held by leading
groups. Notes one local chapter leader, "I have attended Christian-Right
workshops at which group leaders coached people to employ nonsectarian
rhetoric in the political arena so that non-fundamentalist Americans
would not be frightened or turned off" (Moen 1992, p. 134). Gary
Bauer, executive director of the Family Research Council, a conservative
Christian organization, adds, "Today the [Christian Right] movement
realizes that it must employ language that the American people
feel comfortable with. If one does not use the words and phrases
people are used to, one runs the risk of alienating them" (Moen
1992, p. 133). In addition, Christian Right leaders, direct their
local leaders and members to make careful use of language. In
its printed literature, Simonds cautions his local CEE chapters
to discuss mainstream issues, avoid continual reference to the
Bible and Christianity. In one of his guidance publications Simonds
advises school board candidates to "be able to clearly explain
why you believe what you do. Don't avoid religion, but don't come
across 'all' religious." He goes on to say, "avoid saying 'kooky'
things that may cause backlash" (Bradley 1992, p. 17).
Why
Has the Christian Right Found Fertile Ground?
Simply put,
the Christian Right has found such fertile ground because the education
reform movement has left the door wide open. To better understand
the Christian Right's success is to understand the education reform
movement's failure when faced with school board elections and complicated
reform policies. The failures are framed below:
Failure
to engage the public and build consensus around "expert" education
reform strategies. Reformers have worked long and
hard in developing new policies and practices to improve the achievement
of children. What's more, educational experts and policy leaders
have reached significant consensus around the changes needed in
public education. Business organizations, corporate leaders, education
experts and politicians on both sides of the aisle have championed
strategies such as focusing on raising academic standards or replacing
multiple choice tests with tests that require children to demonstrate
their understanding of what they have learned (Cortes 1995; Johnson
and Immerwahr 1994). Yet, a report of the Public Agenda Foundation
notes, "Despite this extraordinary leadership consensus, progress
has been disappointing" (Johnson and Immerwahr 1994, p. 7).
Given this
backdrop, what accounts for such slow progress? In short, education
reformers have done little work to build public support around
new and somewhat complex notions. The education reform movement
in many cases has been an elite-based reform movement. Reformers,
corporate leaders, and supportive politicians have confined consensus
building to the realm of expert opinion and leadership at the
expense of understanding public concerns (Cortes 1995).
While reformers
are working in an insular manner, the Christian Right is out in
the community, shaping the issues of the discussion, defining
the terms and concepts, and putting education reformers on the
defensive. Kaplan (1994) notes, that "the religious right groups
are not simply at the table, but rather they frequently set the
agendas and dominate the debate" (p. K9). And because Christian
activists have been successful at getting to the table first,
they can get away with what some education reformers say is a
distortion of the issues. It is important to note that many of
the techniques espoused by education reformers, such as cooperative
learning, portfolio assessment, and multicultural education are
new. Most parents with children in the schools today have little
or no experience with these curricular and instructional approaches.
This lack of experience with the reform measures allows Christian
activists to be vague in their explanations of reform measures
as they often provide the first interpretation of the objectives
of certain reforms.
A typical
scenario may be described as follows. A small and committed group
of educators develops a new strategy with the backing of the superintendent
and school board, but in the process fails to adequately inform
or seek the input of other affected publics including teachers,
parents, and students. These reforms are often unclear, jargon
laden and thus ripe for the redefinition and perhaps misinterpretation
by others. In the case of Gastonia, North Carolina, referenced
earlier, a teacher notes, "I think the opposition is basically
based on lack of information about the program" (Somerfield p
19).
What's perhaps
even more informative about the Gastonia case is that the school
district did attempt to inform the community in some manner through
presentations to business and civic groups as well as through
the newspaper. The Christian Right succeeded in generating strong
opposition and dissatisfaction in the community even in the face
what was perceived by administrators as an adequate information
campaign by the schools. What the Gastonia case suggests is the
complexity of the change process and the need to cultivate real
buy-in and support from a wide variety of publicsadministrators,
teachers, parents, and community. It implies that simply supplying
the message without an opportunity for and openness to dialogue
is an inadequate approach for building support.
Failure
to understand the public and parental concerns: Research
indicates that public concerns about education are insignificantly
addressed through the reforms espoused by education leaders. According
to the Public Agenda Foundation study, education reformers are
out of sync with public concerns. Education reformers have not
only failed to bring their issues to the public for discussion,
but they have ignored the educational issues which pique public
interest and concern. The study, which surveyed more than 1,100
citizens, found that the public is significantly more concerned
with safe schools, drug free schools, and schools that teach basic
skills than with the more complicated new ideas pushed by education
reformers. What's more, parents not only have a different agenda
than the reformers, but tend to be skeptical of new approaches
advanced by the reform movement. The report notes, "Over all,
the public seems to have a more traditional view of what should
be happening in the classroom. People don't understand why these
reforms are considered better, and people haven't been all that
impressed with the reforms they have seen in the past" (Johnson
and Immerwahr 1994, p. 17).
What's interesting
to note is that in many cases the public tends to support underlying
principals advanced by reformers, but not the strategies to achieve
them. This indicates that education reformers have done a relatively
poor job of communicating with the public and parents to educate
them on the value and substance of new educational strategies.
For instance the study revealed that most American's support the
concept of "setting clear guidelines on what kids should learn
and teachers should teach" (Johnson and Immerwahr 1994, p. 20)
But they do not necessarily support approaches to accomplish these
goals, such as new forms of testing and changes in the structure
of the school day. New initiatives are often accompanied by a
litany of jargon-ladden, "unfamiliar, poorly understood, newfangled.
. . innovations" (p. 20). Thus, the public responds negatively
to ideas that appear complicated and unexplained as they are unable
to recognize that such ideas are meant to enhance mutually desired
outcomes such as basic skills.
The Christian
Right by contrast has recognized the need to tap into public concerns.
As noted, the movement has been extremely adept in relating to
certain community concerns and wants. Christian activists have
determined that many parents are concerned about a safe environment,
a curriculum that will get children into college, and shaping
the beliefs of children at home not at school. As such, they focus
on these issues when running for school board or refuting a reform
policy. Additionally, because Christian Right activists are tapped
into public concerns, they have been able to shape the discussion
in such a way as to create fear. They have fueled their efforts
by creating a climate of heightened concern and in some cases
fear about reforms or the lack of discussion on basic skills and
safety. Change as Fullan (1982) notes always brings uncertainty
and the fear that one will be worse off than before. Because education
reformers have in many cases done a poor job of communicating
with its publics, it has left itself wide open to some of the
tactics of the Christian Right to fuel these concerns.
Apathy
of the Majority: A third
important aspect of the Christian Right's success can be traced
to the apathy of the majority of opinion holders. While Christian
Right leaders are well aware of their minority status in numbers,
they are not dissuaded by such reality. Among their most savvy
approach is the recognition of majority apathy. As a result of
such apathy particularly in low level local elections, Christian
Right leaders have recognized that by mobilizing their supporters
in large numbers, they are likely to be the majority of ballot
casters. Fewer than 10 percent of registered voters usually cast
a ballot for such elections, leaving the election vulnerable to
a well organized minority.
Lutz's and
Merz's (1992) dissatisfaction theory of democracy provides a theoretical
base for understanding why Christian activists have been successful
in their strategy of electing Christian school board candidates
to office. According to the dissatisfaction theory, when changes
in a community occur, a gap may develop between the values of
the community and those of school leaders. If a community is dissatisfied
enough by this gap, the community is more likely to rise up in
opposition to the school leadership imposing the contrary values.
Equally important, this theory notes, that if the community is
not dissatisfied with the educational conditions, a situation
of apathy or contentment with the status quo often results. Thus,
in certain communities, the Christian Right has been successful
in creating dissatisfaction among a core minority of voters. This
core minority is successful in part because the majority is not
dissatisfied with the reform efforts and as a result makes no
movement to make its voice heard. Thus, the opinions being expressed
at the school board meetings, at public hearings, and ultimately
at the ballot box disproportionately represent the opinions of
the minority. As such, the Christian activists are fully aware
that their tactics need not pull in the majority of voters. Rather
they are concerned with ensuring that a core minority is dissatisfied
enough to vote and take a stand. It is clear that an active and
forceful minority can make large waves in light of an apathetic
or inactive majority that is not dissatisfied with current efforts.
Fighting
Back: What Can Reformers Do?
While it is
acknowledged that some of the Christian Right strategies are specious,
other of its organizing strategies are savvy, sophisticated, and
effective. This suggests that educators and parents working to adopt
and implement reforms could gain from understanding the Christian
Right strategies. The question to note is which strategies are replicable
and useful for reformers to borrow and which hold undesirable characteristics.
At the heart
of the Christian Right success is a sound commitment to public
involvement. First, the Christian Right has recognized the importance
of grass roots organizing and using the strength of community
self-interest to accomplish its goals. Like the Right, education
reformers must look to the local community for support. Rallying
certain publics is perhaps an easier task for the Christian Right
than reformers, as the Right relies in part on religious conviction
as a unifying passion of its activists. But as noted, the Right
also rallies many mainstream parents and community members through
its secular focus on the needs of childrena strategy useful
for reformers.
Next, they
make excellent use of established institutionschurches and
local affiliated organizationsto channel information and
organize. While education reformers must tap into the strategy
of using established institutions and networks, it has certain
limitations. Unlike the Christian Right, reformers cannot rely
on a specific organization such as the church to be the sole organizing
base. Reformers have a more difficult task of forming coalitions
with a variety of organizations. Bradley (1995) states, "Moderates
and liberals can fight back by mobilizing support for public schools,
but they will have to form new alliances to be successful" (p.
1). Such alliances might include PTAs, teachers' unions, librarian
groups, women's groups. At the same time, it is important not
to exclude the use of churches. Christians are not a monolithic
group. Mainline Protestant churches and Catholic churches are
potential allies. What's more, alliances with temples and mosques
offer reformers another institutionalized base from which to work.
Forming such alliances is tricky and does not provide the short-term
quick mobilizations afforded to the Christian Right. Yet careful
cultivation of such an alliance provides much broader and potentially
long-term support unavailable to the Right. Additionally, as noted
the Christian Right uses a host of national organizations to supply
resources and provide training. Education reformers have certain
national groups at their disposal as well, including national
PTA organization, library groups, women's groups and the like.
Furthermore, many of these groups have local affiliates and experience
with grass roots organizing (Bradley 1995, Cortes 1995).
In addition,
Christian Right political tactics offer education reformers an
effective template. Their tactics incorporate a sound understanding
of grass roots activism and rely on a strong infrastructure. Among
the tactics that reformers must emulate include, distributing
voter guides on education reform candidates, rallying supporters
to attend public hearings and school board meetings. Importantly,
reformers must develop literature or other mechanisms to provide
parents and other publics with deeper explanation of reforms.
Thus, effective
communication is a key part of the Christian Right strategy. They
achieve their success in part by listening to and addressing parent
concerns and in part by divising simple messages. Christian Right
leaders shape their agenda to address parent concerns. Leaders
of the Right take reports such as that from the Public Agenda
seriously and use it to shape their messages. Education reformers
must do the same. They cannot afford to cast aside public concerns;
otherwise the Christian Right will continue to fill the void created
by parental frustration with public schools.
Listening
and interpreting is only one part of the equation. Education reformers
must also learn how to communicate their ideas clearly and concisely.
If they do not, the Christian Right will continue to define terms
for reformers. Reforms are new and complicated and thus not easy
to explain when attempting to do so fully and accurately. But
reformers must diminish their use of jargon and communicate the
bottom line outcomes desired. As noted, if reformers don't step
up early and inclusively, the Christian Right is poised to take
the helm.
To achieve
its goals the Christian Right effectively uses a variety of negative
strategies, including distortion of information and hidden agendas
as well as feeding its activists information and opinions rather
than educating them. While it might seem on the surface that there
is little to gain from such strategies, they provide a useful
touchstone in creating alternative approaches to engagement.
Foremost
among such negative strategies is the Christian Right's use of
distortion, and simplicity. Christian activists are content to
offer simple and distorted explanations of reform strategies.
Such definitions are shaped at the national level and fed to the
grass roots levels as truisms. Rather than training activists
to work with educators, to develop their own opinions around facts
and create productive environments, they attempt to create anxiety
and distrust among well meaning parents. Cortes (1995) notes,
"Religious conservatives teach parents how to cast blame instead
of how to craft well-reasoned critiques. Their coalitions offer
simplistic solutions to complicated questions of public education
reform" (p. 1).
By contrast
if reformers hope to create long-term success they cannot rely
on fear, blame, and inaccuracy. Cortes offers an important model
in that of the Industrial Areas Foundation (IAF) approach. Cortes
suggests that we must truly engage parents in a deliberative process
about the needs of schools and children. This engagement he asserts
must emanate from established community institutions. It must
teach parents and educators to become engaged and educate themselves
on issues. Cortes (1995) notes, "When parents and community members
are truly engaged . . . they initiate action, collaborating with
educators to implement ideas for reform" (p. 1). Thus, at the
core of the IAF approach is sustained public engagement, undergirded
by education and knowledge. Unlike the Christian Right approach,
IAF provides its activists with the training and tools to study
issues and to make careful informed decisions.
The IAF
model also provides evidence that churches are not simply the
province of the Right. The model relies heavily on churches as
the main established institutions in which to organize. In recent
years however, to impact education it has also reached out to
PTAs, teachers' unions, and to schools themselves as established
institutions within which to build consensus. In some ways the
IAF model can be seen as a preventative approach. Christian Right
logic cannot permeate IAF thinking as coalitions are well developed
and built around trust and critical thinking.
The IAF's
work in Southwest Texas provides a concrete example. Sixty schools
in 12 cities have formed an umbrella known as the "Alliance Schools
Initiative." Alliance schools have made a public commitment to
fully collaborate with parents and community members to improve
student achievement. With the help of professional organizers,
schools, parents, and community members have learned how to engage
in one-on-one conversations about their concerns and desires.
They learn to ask important questions of each other and how to
rally less engaged parents and teachers. What's more, they hold
each other accountable for a shared set of goals. Through close
relationship building and time, teachers and school staff learn
what is most important to parents and parents learn how innovative
approaches can help their children.
Such a consensus
building approach is even more critical for reformers than the
Christian Right. The Right is most often fighting against an issue
rather than the more difficult task of swaying opinion to new
and untraditional modes of operation. As a result, reformers must
recognize the need to address not only their own curricular and
pedagogical interests, but also the broad concerns of parents
around education and schools. This is certainly a scary step.
Engaging in this type of activity means that not all reform efforts
will work. In some cases, parents' concerns over issues such as
basic skills may override reformers efforts. But forward movement
depends on trust and give and take.
Taking
back the schools
In some communities
across the country a backlash to the Christian Right is mounting.
Mainstream voters are concerned about the ideology of conservative
Christian candidates and are mobilizing to counteract conservative
efforts. Again, take the case of Lake County, Florida. In 1993,
after a year and a half of Religious Right leadership, a small core
of parents were becoming increasingly frustrated by the policies
of the conservative board. Many books had been banned and "progressive
administrators" fired or disempowered. Finally a galvanizing event
drove parents to organize. In a heavy handed approach to counteract
the wave of multiculturalism, the board pronounced that Lake County
schools would teach the notion of "American cultural superiority"
(Martin 1996).
Outraged
by this act of hubris, an informal group of parents began to meet
in living rooms to discuss how to oppose the board. Meetings accelerated
to weekly events. Quickly the parents realized that in order to
have an impact they needed to create a formal organization and
increase their ranks. As a result, they founded "People for Mainstream
Values" (PMV). The mission of the group was clear. PMV was to
become a nonpartisan coalition committed to unseating the Religious
Right majority. The group endorsed both Republican and Democratic
candidates in the primaries, sent out literature to voters throughout
the counties, wrote editorials in the newspapers, and provided
small funding to candidates. What's more the group organized a
volunteer army of over 100 committed activists. When primary election
ended, success was in the air. PMV was victorious. All the candidates
it had endorsed, both Republican and Democrat, had made it to
the general election. The general election would be free from
Christian Right candidates.
The dissatisfaction
theory of democracy helps us to understand the activities in Lake
County. When a core group of parents were finally pushed to a
point of extreme dissatisfaction they took action and reengaged.
This reengagement is significant and can be seen in a variety
of ways. In Lake County, prior to the election of the Christian
Right board members, few citizens attended board meetings. Within
three years of Pat Hart's election, more than 100 people turned
out regularly to meetings. And attendance at particularly controversial
meeting soared into the many hundreds. Voter turnout increased
dramatically as well. Almost 40 percent of registered voters cast
ballots in the school board primarieswell above the average
turnout of seven percent. When dissatisfaction reached a critical
mass, opposition formed. And in the case of Lake County with significant
success.
The trend
in Lake County is observable in other communities. A similar scenario
can be documented in San Diego, where in 1990 the Christian Right
held a majority of the School Board seats. This is no longer the
case. Mainstream candidates are again in the majority. In more
and more communities where apathy was once the norm regarding
education, Christian Right dominance has led to an increase in
political participation of its citizens. Like in Lake County,
board meetings that once went unattended are now overflowing with
parents concerned about the direction of the schools. And more
groups are organizing and turning out votes.
While the
presence of the Christian Right continues to influence many communities,
an important question to explore further is, can the Christian
Right sustain its power in the community over the long term? Once
its agenda becomes more clear on school boards or in policy shaping,
will the mainstream public support a Christian Right agenda? Moreover,
will the public organize in opposition? The case of Lake County
seems to suggest that the public is not willing to support the
Right in the long term. Once the deeper conservative views of
the Christian Right controlled board emerged, even conservative
Lake County became alarmed. Diamond (1995) notes that voters in
Lake County, by ousting the Christian Right board members, proved
"that it [is] easier to win short-term office than maintain power
indefinitely" (p. 301). Time and further research is needed to
answer such questions.
It is critical,
however, to recognize that for education reformers to be successful,
they must be proactive. They cannot continue to overlook the bottom-line
public concerns of basic skills and safety. Nor can they continue
to remain removed from public engagement and decision input. If
reformers insist on an insular process, success will be limited.
Cortes' (1995) words are perhaps encouraging for the future: "educators
are beginning to realize that without the support and engagement
of the parents and community leaders at the grass roots level,
any attempts at improving the public schools will be ineffective"
(p. 2).
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